Cha Eun Woo’s brand ambassador roles, from Burberry to Calvin Klein

Cha Eun Woo has fronted campaigns for Calvin Klein since fall 2024, his luxury roles in 2026 are with Saint Laurent and Chaumet, and earlier ones were with Dior and Burberry. The main roles are listed below with the date each was first reported. In January 2026, after his tax assessment became news, two Korean advertisers took their ads with him offline.

Cha Eun Woo brand ambassador list, with dates

“First reported” is the earliest dated press report we could find, which is not always the day a contract began.

Cha Eun Woo and Calvin Klein

Calvin Klein put him in its Fall 2024 men’s campaign, released in September 2024. Vogue Singapore called him the label’s newest face. He was back for Spring 2025: WWD reported the second campaign in March 2025, noting that he had also starred in the fall one.

Cha Eun Woo and Dior

The Dior link started with beauty. Vogue Korea introduced him in June 2022 as the new ambassador for Christian Dior Beauty in Korea, with the La Collection Privée fragrances as his first campaign. Two years later Korean press was calling him an ambassador for Dior itself: on 20 June 2024 he flew from Incheon to Paris for the house’s Summer 2025 men’s show.

Saint Laurent and Chaumet

Saint Laurent made him a global ambassador in July 2024, the second Korean in that role after Rosé of BLACKPINK. The news came out with his photo shoot for the August 2024 issue of GQ Korea. In March 2025 he appeared at the opening of Saint Laurent’s store in the Shinsegae department store in Seoul.

The French jeweller Chaumet has him as a global brand ambassador. The earliest dated report we found is L’Officiel Korea’s story on his Bee My Love campaign in September 2024, so the start date is not pinned down. A Tatler Asia list published in February 2026 still named him for both Saint Laurent and Chaumet.

Burberry in 2021

Burberry named him an ambassador in July 2021, with a desert-themed shoot made with W Korea.

What happened to his brand deals after the tax case?

When his tax assessment was reported in January 2026, some Korean advertisers stepped back. Shinhan Bank made his ads private on YouTube and social media. The skincare label Abib, which had named him global brand ambassador only in August 2025, removed posts about him from Instagram and X. The wellness company BodyFriend was reported to be considering replacing him.

The reports from that week did not say that Saint Laurent, Chaumet or Calvin Klein had ended anything, and we found no statement from them. The tax case itself, including his payment and appeal, is on the tax page.

Questions people ask

Is Cha Eun Woo a Dior ambassador? The latest list we found does not name one: Tatler Asia’s February 2026 list of luxury ambassadors named him for Saint Laurent and Chaumet only. His Dior roles on record run from the Korean beauty role in June 2022 to the Summer 2025 men’s show in Paris in June 2024, and allkpop reported in July 2024 that Mingyu of SEVENTEEN had taken over at Dior.

Is Cha Eun Woo a brand ambassador of YSL? Yes. Saint Laurent made him a global ambassador in July 2024.

Which brands dropped Cha Eun Woo? In January 2026 Shinhan Bank hid his ads and Abib removed posts featuring him. No luxury house announced a split.

Is Cha Eun Woo a Calvin Klein ambassador? He fronted its Fall 2024 and Spring 2025 campaigns, and Vogue Singapore described him as the label’s newest ambassador.