Start-Up
Set in South Korea’s dynamic tech industry, Start-Up is an inspiring K-drama that delves into the lives of ambitious dreamers striving to make their mark. Seo Dal Mi (Bae Suzy), a determined young woman, aspires to become Korea’s own Steve Jobs. With her passion and resilience, she embarks on a journey to build her own start-up, despite the odds stacked against her. Alongside Dal Mi is Nam Do San (Nam Joo Hyuk), a brilliant but struggling software developer whose small company, SamSan Tech, has yet to taste success. Together, they aim to turn dreams into reality, navigating the cutthroat world of start-ups. Adding complexity to the mix is Han Ji Pyung (Kim Seon Ho), a charismatic venture capitalist with a sharp mind and a hidden connection to Dal Mi’s past. The drama also introduces Won In Jae (Kang Han Na), Dal Mi’s estranged sister, who has already achieved professional success but battles her own insecurities. The intricate relationships between these characters create a narrative filled with emotional depth, personal growth, and unexpected twists. With a star-studded cast and themes of innovation, ambition, and romance, Start-Up captures the struggles and triumphs of chasing big dreams in a rapidly evolving world. Whether you're here for the heartfelt storytelling or the stellar performances, Start-Up promises a rollercoaster of emotions and inspiration.
Details
🌎 Also Known As: Sandbox
🎭 Genres: Business, Romance, Drama, Comedy
🏷 Tags: Start-Up Company, Love Triangle, Ambitious Female Lead, Family Conflict, Tech Industry, Personal Growth
✍ Screenwriters: Park Hye Ryun
🎬 Directors: Oh Choong Hwan
🇰🇷 Country: South Korea
🎬 Episodes: 16
🗓️ Aired: October 17, 2020 – December 6, 2020
📅 Airing Days: Saturday, Sunday
📺 Original Network: tvN, Netflix
⏰ Duration: 1 hour 25 minutes per episode
🔞 Content Rating: 15+ – Teens 15 or older
Best Scenes
- Dal Mi and Do San’s First Meeting: The emotional moment when Seo Dal Mi (Bae Suzy) and Nam Do San (Nam Joo Hyuk) meet for the first time, blending suspense, humor, and romance.
- Han Ji Pyung’s Letter Reveal: The heartfelt revelation that Han Ji Pyung (Kim Seon Ho) wrote letters to Dal Mi as her grandmother’s request, sparking an emotional connection.
- Hackathon Presentation: The high-stakes pitch where SamSan Tech fights to prove their worth, showcasing teamwork and innovation.
- Grandmother’s Blindness Discovery: A touching scene where Dal Mi discovers her grandmother’s condition, bringing tears and highlighting family bonds.
- The Love Confession: Do San’s vulnerable confession to Dal Mi under the night sky, blending love and hope perfectly.
Filming Locations
- Paju Book City: A creative hub that inspired the fictional Sandbox office, representing innovation and ambition.
- Cheonggyecheon Stream, Seoul: A picturesque spot where several emotional outdoor scenes were filmed.
- Incheon Songdo International Business District: Used to depict the modern and tech-savvy setting of Sandbox.
- Suwon Hwaseong Fortress: Featured in flashback scenes, adding cultural depth to the story.
- Namiseom Island: A romantic filming location where Dal Mi and Do San share heartfelt moments.
Visual Design and Costumes
- Minimalist Office Aesthetic: Sandbox’s sleek and futuristic design symbolizes innovation and ambition.
- Dal Mi’s Vibrant Wardrobe: Reflecting her optimistic and energetic personality through bright colors.
- Do San’s Casual Looks: His simple outfits emphasize his down-to-earth nature as a struggling developer.
- Ji Pyung’s Sharp Suits: Highlighting his success and professionalism as a venture capitalist.
- Sandbox Branding: The consistent use of bold and modern visuals creates a tech-centric atmosphere.
Themes and Messages
- Pursuit of Dreams: The show emphasizes the importance of perseverance and courage in achieving one’s goals.
- Family and Sacrifice: Highlighting how familial love and sacrifices shape the characters’ lives and choices.
- Innovation and Technology: A celebration of creativity and the impact of technology on society.
- Love and Friendship: Exploring complex relationships and the balance between ambition and personal connections.
- Overcoming Failures: A strong message about resilience and learning from mistakes.
Interesting Facts
- Real Start-Up Inspiration: Sandbox is based on Silicon Valley’s start-up culture and its emphasis on innovation.
- Kim Seon Ho’s Breakout Role: His portrayal of Han Ji Pyung gained massive popularity, earning him the nickname “Good Boy.”
- Paju Book City’s Transformation: The real-life location was rebranded with Sandbox-themed decorations for authenticity.
- Cameos by Industry Legends: Park Chan Ho, a famous baseball player, makes a special appearance, adding a fun twist.
- Original Soundtrack Success: Songs like Future by Red Velvet became chart-topping hits, enhancing the show’s emotional appeal.
Awards
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2021 Baeksang Arts Awards:
- Most Popular Actor: Kim Seon-ho was nominated for his role as Han Ji-pyeong.
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2020 Korea First Brand Awards:
- Actress of the Year: Bae Suzy won for her portrayal of Seo Dal-mi.
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2021 Seoul International Drama Awards:
- Outstanding Korean Drama: “Start-Up” won this accolade.
- Outstanding Korean Actress: Bae Suzy received this award.
- Character of the Year: Kim Seon-ho’s portrayal of Han Ji-pyeong earned him this honor.
These recognitions highlight the series’ impact and the exceptional performances of its cast.
Real-Life Loves on Set
There have been no confirmed reports of any real-life romantic relationships among the cast members of the Korean drama “Start-Up.” While fans often speculate about on-screen chemistry translating to off-screen romance, especially between lead actors Bae Suzy and Nam Joo Hyuk, no official information supports such claims.
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